Portfolio / 2026

Based in Daska, Pakistan

H
Available for work

Hadeed
Ullah.

UX Leader and Senior Designer turning ambiguity into measurable business impact.

More About Me
LinkedIn

Currently

Sr. Product Designer @Bayt.com

Previously at Pimento Agency

Focus

B2B Design Strategy Product Design Accessibility Data Visualization Design System

Social

30%
User Retention

Led major product revamps for Bayt's SaaS platforms, reducing user drop-off by 30%.

15%
Conversion Growth

Spearheaded a mobile-first overhaul for TOV Furniture, driving a 15% increase in conversion rates through optimized product experiences.

410K+
Asset Protection

Enhanced UX for cybersecurity platforms protecting over 410,000+ digital assets.

Bayt.com ebryx evalufy TOV Furniture Talentera Pimento SustainBite KitabOnline Bayt.com ebryx evalufy TOV Furniture Talentera Pimento SustainBite KitabOnline
02 / CASE STUDIES

Like food, great design is invisible
when it works perfectly.

Talentera Project
The SAAS Merger

Talentera x AfterHire

Led the UX strategy for the high-stakes merger of two major recruitment ecosystems. Unified candidate assessment flows and AI screening tools into a single, frictionless experience for thousands of enterprise recruiters.

30%

Decrease in candidate screening time through optimized UX integration

Cyber Security SOC

Cognix Titan

Designed high-fidelity telemetry visualizations for a world-class Managed SOC platform. Simplified complex threat detection data for global leaders, protecting over 410,000 digital assets with actionable insights.

410K+

Digital assets secured through intuitive security telemetry visualization

Cognix Titan Project
TOV Furniture Project
Luxury Ecommerce

TOV Furniture

Architected a dedicated design system and overhauled the mobile-first shopping experience. Redesigned industry-leading PDPs that successfully blended high-end fashion aesthetics with conversion-focused performance.

15%

Increase in mobile conversion following the brand-wide design system rollout

Multipurpose App

Koperasi TNB

Centralized system to manage membership, financial transactions, loans, and dividend distributions for Koperasi members, ensuring transparency and efficiency.

100%

Transparency in financial reporting and automated dividend distribution for all members

03 / THE ARCHIVE

Other Projects

2025

SustainBite Health
Tracking

AI HR TECH
2024

Evalufy Assessment
Tool

AI Interview Recruitment
2023

Bayfikr

Fintech Wallet
2020

Mountain High
Outfitters

Ecommerce Shopify
04 / MY STORY

About me

I have spent 8+ years designing for startups, agencies, and businesses, creating user-friendly experiences that drive results.

Now, with AI in my process, I design faster and smarter without cutting corners. You get high-quality, high-impact designs in half the time without the extra costs of an agency.

More About Me
CREATIVE SYNC 04/02/2024
TEAM WORKSHOP 12/15/2023
UI EXPLORATION 01/20/2024
SESSION BREAK 03/10/2024
05 / CORE VALUES

How I design with purpose

High autonomy requires high responsibility

/ 01

We're scaling quickly, so expectations are high. You'll need to seek answers, design your own system of working, manage your way through blockers, and proactively build relationships.

Change is the constant

/ 02

Pace brings opportunity, but also ambiguity. Priorities shift, processes improve and roles change. We look for people who can roll up their sleeves, scale what works and fix what doesn't.

Remote-first, not relationship-free

/ 03

Distributed teams work better when they connect. We prioritize clear communication, asynchronous workflows, and making time for meaningful collaboration despite the distance.

06 / SMART WORKFLOW

Design at the speed of thought. Powered by Intelligence.

I don't just use AI; I orchestrate it. My workflow integrates the world's most advanced models to accelerate research, prototyping, and asset generation.

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